VacationRentals.com: The $35M Domain That Outsmarted Expedia (Temporarily)
In 2007, HomeAway shelled out $35 million to acquire the company behind VacationRentals.com. Not because it had a booming business. Not because they needed it. But because they didn’t want Expedia to get their hands on it. The purchase was a power play in the high-stakes battle for online travel dominance—and the domain at the center of it all? VacationRentals.com.