Keyword vs. Brandable Domains: How to Choose the Right One-Word .Com
In the world of premium domains, one-word .coms reign supreme. They’re clean, timeless, and instantly credible, but there’s a fascinating fork in the road.
On one side, you have keyword-centric one-word .com domains like Loans.com, Beer.com, or Candy.com—terms people literally search for. On the other, you’ve got brandable one-word .coms like, Ramp.com, or Gusto.com—words that aren't about what the company does, but rather who the company is.
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