This year, Snagged didn’t pivot to AI, launch a token, or announce a grand vision about reshaping the internet. We mostly did what we have always done, which is show up quietly, take hard conversations seriously, and help people navigate the parts of the internet that are far messier than they look from the outside.

Over the course of 2025, we did 467 deals which resulted in more than $24 million in domain sales.

Some of them were tiny…everything from a $59 pickup off DropCatch that closed a chapter for someone who had lost their name years earlier. Others were large enough that they reshaped companies, partnerships, and long-term plans, including one deal that reached $2.75 million. Most transactions lived in the middle, where the real work tends to be. They involved active companies, real infrastructure, internal politics, email systems no one wanted to touch, and decisions that carried more emotional weight than spreadsheets ever capture.

We were fortunate to work on a handful of names that people recognize immediately…Slash.com, Monarch.com, and Scribe.com to name a few. There were others too, deals we are contractually barred from talking about, which is often how you know they mattered. Every one of them required patience, trust, and a willingness to move at the speed of the people involved, not the clock.

One of the most meaningful milestones this year had nothing to do with a transaction. Brian Jarcho officially joined Snagged as a Partner. We have known each other since elementary school, back when domains were not assets and none of this existed. Working together now still feels strange in a way that is hard to explain, but deeply grounding. There is something steady about building a company with someone who knew you before any of it mattered

We also added Judy to the team, our EA based in Nairobi, who quickly became the person everything quietly flows through. Calendars, deals, follow-ups, chaos. The kind of role that only gets noticed when it is missing, and somehow never misses.

On the product side, we formally launched the Snagged Marketplace and began representing more than 75 premium domains under active brokerage. That work was intentionally unglamorous. No countdowns, no big announcements. Just slow, deliberate groundwork, because we are building something meant to last.

There were moments this year that still feel slightly unbelievable when we say them out loud. A six-figure, in-person deal in the Appalachian mountains that was paid in gold coins.

A transaction in Moscow that involved literal stacks of U.S. dollars and a team of Russian sanctions lawyers.

Eight deals north of a million dollars. Seventy-two blog posts written because we genuinely enjoy thinking about how the internet ended up the way it did. One hundred bobbleheads ordered, which felt unnecessary at the time and still does.

This was year two of Snagged.

A small team doing careful work in a space that rewards speed but rarely rewards care. We met great people, helped companies move forward at important moments, and spent most days deep in conversations that will never show up on social feeds.

Here’s to 2025, and a great year ahead in 2026.

Watch the Year-End Recap