How Lovebird Got Its Name: From 6/10 Meh to Sophisticated Magic

Sincere’s Suite of Sweet Names

It all started when I got a message from Matt Douglas, CEO of Sincere (sincere.com) – the team behind some of the internet’s most beloved brands. You may know Punchbowl (punchbowl.com), their expert in all things online invitations and party planning. Or perhaps Timehop (timehop.com), the app that brings you a daily dose of nostalgia by surfacing photos and memories from past years. There’s also Memento (memento.com)., which helps families gather and cherish shared memories, creating digital keepsakes for generations to come. Together, Sincere’s brands make life’s milestones easier, sweeter, and, dare I say, more sincere. And as you can see, each of their names happens to be paired with a clean, exact-match domain name.

A Name That Soars

But Matt wasn’t done yet. The team was brewing up a new product in the wedding invitation space and wanted a name that would soar. They had a working name: Modern Stamp. But as Matt said, it was a solid 6/10, not the “9 or 10/10” name he had in mind. And he wanted something that matched the other names + domains in the Sincere portfolio. To him, Modern Stamp felt a little, well, not modern. It was clean and simple, but it didn’t quite capture the romance or elevated sophistication that Sincere wanted in a brand for weddings. So Matt turned to Snagged, hoping we could land on something unforgettable.

Brainstorming for the Perfect Match

Armed with caffeine, optimism, and a thesaurus, I dove into a marathon brainstorming session. For the next two weeks, I poured over every combination of love, romance, and wedding-inspired words. I threw out ideas like Hearts.com, IDo.com, and even Happy.com (despite knowing Walgreens owns that one). Each name was rigorously vetted, researched, and ranked. Some were close, but none were quite right. Matt, a self-professed “domain purist,” only wanted the best – names that were memorable, clean, and available with a .com domain. He wanted something that he would call GREAT.

Calibrating the Vision

After a few back-and-forth sessions and a spreadsheet of not-quite-rights, Matt and I got back on the phone for another calibration session. Naming/branding is such a subjective process, so understanding where he gravitated towards, and away from, was key.

As we tossed ideas around, a name fluttered up: Lovebird. We both paused. It was classic yet fresh and charming without trying too hard. Touched on love, weddings, delivery…all the bases seemed covered with that name. “It’s pretty great,” I said, realizing it had that romantic, memorable vibe we’d been circling around. Matt agreed. “Is it gettable? Could we also lock down Lovebirds.com to cover our domain bases?”

The Hunt for Lovebird.com

So, I took a deep breath and went in pursuit of Lovebird.com. I reached out to Kenn Wagenheim, the domain owner, whom I’d worked with before. After a friendly negotiation and a blissfully quick Escrow process, we had Lovebird.com in hand. But there was still Lovebirds.com to secure, listed for sale on Afternic. Domain acquisition is rarely as simple as clicking “buy now,” but after a bit of back-and-forth on the negotiation side, we nailed down a price everyone could agree on.

Then came the waiting. Two weeks passed with no sign of the domain transferring. My gut told me something was wrong, and after some digging, I confirmed it: we’d somehow, through Afternic, been negotiating with someone who was not the actual owner. They had no ability to transfer the name, and just went dark. Honestly, I’m still confused how this happened. But the show goes on, and we went back to square one.

I eventually tracked down the real owner, Larry from Georgia, a kind and patient gentleman who was new to domain transfers. Over several weeks and calls, I walked Larry through the transfer process step by step. Finally, Lovebirds.com joined Lovebird.com in our digital nest.

Delivering Love with Lovebird.com

After all the ups and downs, Sincere finally had a name that was elegant, memorable, and aspirational. Lovebird was romantic without being cheesy, capturing the essence of love, weddings, and heartfelt connection. It is GREAT and, in our opinion, a clear upgrade from Modern Stamp.

Today, Lovebird.com offers couples beautifully designed digital wedding invitations, save-the-dates, and premium wedding websites to make planning a breeze. Here’s to Matt, Chief Marketing Officer Ariel Faulkner-O'Brien, and the whole Sincere team for making it all come together. With a name like Lovebird, they’re set to deliver love in the most charming way possible – with a brand that will stand the test of time. You know, like a really great marriage.