Fresh from the blog

Filter posts

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Domain Stories

How Dylan Ander Scored BIG with .COM Wins – The Stories of HeatMap.com & SplitTesting.com

In the latest episode of Master of Your Domain, Rob Schutz sat down with Dylan Ander, founder of HeatMap.com and SplitTesting.com, to talk about his journey in acquiring premium domain names and building successful e-commerce businesses. Dylan’s domain game is strong—he’s been buying, selling, and optimizing websites for over a decade. From nabbing expired domains to scoring category-defining ones, he’s got the playbook on how to turn a domain into a major business asset.

Domain Stories

How Alex Back Snagged Couch.com: The Inside Story of a Domain Power Move

In the latest episode of Master of Your Domain, Rob Schutz sits down with Alex Back, the founder of Couch.com—a content-driven marketplace for furniture enthusiasts. The conversation was filled with anecdotes and deep dives into the nitty-gritty of domain acquisition. Here’s a recap of their chat, focusing on how Alex snagged the coveted Couch.com domain and turned it into a thriving business.

Domain Stories

Held for Dolly Parton?! How Chad Wittman Scored the Domain Dolly.com for $100K

In a recent episode of Master of Your Domain, Rob Schutz sat down with Chad Wittman, founder of Dolly.com, to dive into the story of how Chad landed the perfect domain for his on-demand moving and delivery platform. Dolly.com has become synonymous with easy, accessible moving—think “Uber for bulky items.” But, before Dolly was a household name, Chad and his team hustled hard to lock down the domain.

Domain Stories

From Discs to Dial-Up: The Iconic Age of America Online

Remember when the sound of screeching modems were synonymous with the future? Back in the 90s and early 2000s, AOL wasn’t just an internet service provider—it was the gateway to the online world, often delivered via a shiny CD in your mailbox. It’s hard to imagine now, but those discs were practically a cultural phenomenon, introducing millions of people to the internet for the first time.

Domain Stories

The History of Gmail: From Secret Project to Email Giant

When Gmail launched on April 1, 2004, many thought it was an April Fools' joke. But, it was no joke. Gmail was real, and its invite-only rollout created a buzz that would shape the early days of the internet and redefine how we think about email today.

Case Studies

The Golden Age of Internet Chatrooms: Where the Wild West of the Web Began

The internet chatroom—a magical place where anonymity reigned, friendships were forged through text, and the excitement of a new message notification was akin to a mini-heart attack. For those who were there, the era of internet chatrooms was the Wild West of the web: unpredictable, a bit chaotic, but oh so thrilling.

Domain Stories

RuneScape: The Original MMORPG Experience

In the ever-expanding world of online gaming, few titles have achieved the lasting impact and cult status of RuneScape. Launched in the early 2000s, RuneScape (RuneScape.com) was a MMORPG (Massively Multiplayer Online Role-Playing Game) that not only captured the hearts of millions but also played a significant role in shaping the digital landscape we navigate today.

Case Studies

Meme-orable and Nostalgic: The Internet's Greatest Hits

Memes – possibly the most shared thing on the interwebs. Long before social media algorithms could predict your every thought, there existed a simpler time when memes were pure, unfiltered chaos. These viral phenomena didn’t just break the internet; they built it.

Domain Stories

Introducing "Master of Your Domain" – A New Podcast by Snagged

Snagged is launching a new video podcast series, Master of Your Domain, where Rob Schutz dives deep into weird, wacky and sometimes hilarious world of domain acquisition.

Case Studies

From Screen to Reality: Five Fictional Companies That Made It Big

In the world of fiction, some companies are so iconic that they leap off the screen and into our everyday lives. We watch them in movies, laugh with them in TV shows, and read about them in books, never imagining that they could become real. Yet, sometimes the allure is too strong, the brand too memorable, and before you know it, someone has turned fiction into reality. And, when this happens, the .com domains are often ripe for the picking.

Case Studies

Top 5 Websites to Prank Your Frenemies

When there's someone in your life who you’d love to send some anonymous mail to, there are a number of .coms that prevail – and it’s been a blast going down the rabbit hole to identify the best of the best.

Industry Trends

The Saga of the .Sucks TLD

In 2015, right when you thought the net had maxed out its credit on “getting weirder,” along came another TLD (top-level-domain) for domain nerds and internet trolls to rally around – the ol’ .sucks extension.

Join the Snagged newsletter

Get a weekly dose of fascinating, untold stories from the early internet and the world of domain names. Also hear from startup founders and the acquisition stories behind some of the internet's most iconic domain names.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

By clicking Sign up you're confirming that you agree with our Terms and Conditions.