Fresh from the blog
The Ultimate Guide to Negotiating Domain Deals Like a Pro
Real-world scripts, psychological tactics, valuation methodology, and deal-closing strategy


How Matt Meeker Acquired the Domain Meetup.com for $1,500
In the early 2000s, when the internet was still a bit of a wild frontier, Matt Meeker, found himself navigating the uncharted territory of online social networks. Rob Schutz, founder of Snagged and co-founder of Ro, sat down with Matt Meeker, the on of the co-founders of Meetup.com, to chat about how this revolutionary platform came to life—and how Matt snagged the domain name for a mere $1,500.

How Cody Barbo Took a $2,000 Gamble on a Domain and Built TrustAndWill.com
In a recent episode of "Master of Your Domain," Rob Schutz sat down with Cody Barbo, co-founder, and CEO of Trust & Will, to discuss the importance of domain names in building a successful online brand. Cody shared the intriguing story behind how Trust & Will acquired their domain, TrustAndWill.com, and the challenges they faced along the way.

How Casper Didn't Sleep on the Domain Name Casper.com: A Startup Success Story with Philip Krim
In the latest episode of Master of Your Domain, Rob Schutz, co-founder of Snagged, sat down with Philip Krim, co-founder of Casper and current CEO of Montauk Climate, to discuss the story behind acquiring the coveted Casper.com domain.
How Dylan Ander Scored BIG with .COM Wins – The Stories of HeatMap.com & SplitTesting.com
In the latest episode of Master of Your Domain, Rob Schutz sat down with Dylan Ander, founder of HeatMap.com and SplitTesting.com, to talk about his journey in acquiring premium domain names and building successful e-commerce businesses. Dylan’s domain game is strong—he’s been buying, selling, and optimizing websites for over a decade. From nabbing expired domains to scoring category-defining ones, he’s got the playbook on how to turn a domain into a major business asset.

How Alex Back Snagged Couch.com: The Inside Story of a Domain Power Move
In the latest episode of Master of Your Domain, Rob Schutz sits down with Alex Back, the founder of Couch.com—a content-driven marketplace for furniture enthusiasts. The conversation was filled with anecdotes and deep dives into the nitty-gritty of domain acquisition. Here’s a recap of their chat, focusing on how Alex snagged the coveted Couch.com domain and turned it into a thriving business.

Held for Dolly Parton?! How Chad Wittman Scored the Domain Dolly.com for $100K
In a recent episode of Master of Your Domain, Rob Schutz sat down with Chad Wittman, founder of Dolly.com, to dive into the story of how Chad landed the perfect domain for his on-demand moving and delivery platform. Dolly.com has become synonymous with easy, accessible moving—think “Uber for bulky items.” But, before Dolly was a household name, Chad and his team hustled hard to lock down the domain.

From Discs to Dial-Up: The Iconic Age of America Online
Remember when the sound of screeching modems were synonymous with the future? Back in the 90s and early 2000s, AOL wasn’t just an internet service provider—it was the gateway to the online world, often delivered via a shiny CD in your mailbox. It’s hard to imagine now, but those discs were practically a cultural phenomenon, introducing millions of people to the internet for the first time.

The History of Gmail: From Secret Project to Email Giant
When Gmail launched on April 1, 2004, many thought it was an April Fools' joke. But, it was no joke. Gmail was real, and its invite-only rollout created a buzz that would shape the early days of the internet and redefine how we think about email today.

The Golden Age of Internet Chatrooms: Where the Wild West of the Web Began
The internet chatroom—a magical place where anonymity reigned, friendships were forged through text, and the excitement of a new message notification was akin to a mini-heart attack. For those who were there, the era of internet chatrooms was the Wild West of the web: unpredictable, a bit chaotic, but oh so thrilling.

RuneScape: The Original MMORPG Experience
In the ever-expanding world of online gaming, few titles have achieved the lasting impact and cult status of RuneScape. Launched in the early 2000s, RuneScape (RuneScape.com) was a MMORPG (Massively Multiplayer Online Role-Playing Game) that not only captured the hearts of millions but also played a significant role in shaping the digital landscape we navigate today.

Meme-orable and Nostalgic: The Internet's Greatest Hits
Memes – possibly the most shared thing on the interwebs. Long before social media algorithms could predict your every thought, there existed a simpler time when memes were pure, unfiltered chaos. These viral phenomena didn’t just break the internet; they built it.
