Fresh from the blog
Snagged 2026 Domain Trends Report: Key Insights & Takeaways
The domain market is not a single, uniform ecosystem. It’s several distinct markets layered on top of one another, each responding differently to company stage, conviction, and risk tolerance. It’s also part of what makes this industry interesting and unpredictable and what makes each deal it’s own adventure.Understanding the layers is the key to understanding where naming, and domain names, are headed in 2026. So let’s dive in, shall we?
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How Mac MacLeod Acquired Carvertise.com AND Got Paid $50k in the Process
Imagine driving 10 hours with your mom to knock on a stranger's door—just to buy a domain name. That’s exactly what Mac Macleod did for Carvertise.com. After months of being ghosted, Mac’s wild move led to landing the domain AND an unexpected $50K cash bonus. Pure hustle or insane luck?

From Cringe to King: 5 Domain Name Upgrades That Changed Everything
Some companies start with meh domain names and never recover. Others? They level up, grab the perfect domain, and rewrite their future. The right domain isn’t just a name—it’s a power move. And these five companies made moves that turned them from forgettable to iconic.

The Story Behind Dia.com: How Lydia Gilbert Landed a Three-Letter Domain Name
In a recent episode of Master of Your Domain, Rob Schutz sat down with Lydia Gilbert, co-founder of Dia.com, to talk about something close to the hearts of every founder—domain names. Lydia shared her journey of acquiring the highly sought-after three letter domain Dia.com, and how it helped shape her company's brand identity.

The Rise and Fall of AOL Instant Messenger: Screen Names, Smiley Faces, and the Birth of Internet Friendship
In the early 2000’s, before we had TikTok, Instagram, and even Facebook, there was AOL.com – specifically, AOL Instant Messenger (AIM). For many of us, AIM wasn’t just a chat tool—it was a digital, social lifeline.
Mastering the Art of Domain Negotiation: How Ezra.com Became the Face of Early Cancer Detection
In this episode of Master of Your Domain, Rob Schutz sat down with Emi Gal, founder of Ezra.com, a company revolutionizing early cancer detection with full-body MRIs powered by AI. Ezra's mission is impressive and, when it comes to domain negotiation, Emi’s ability to secure digital assets is no letdown either.

How Matt Meeker Acquired the Domain Meetup.com for $1,500
In the early 2000s, when the internet was still a bit of a wild frontier, Matt Meeker, found himself navigating the uncharted territory of online social networks. Rob Schutz, founder of Snagged and co-founder of Ro, sat down with Matt Meeker, the on of the co-founders of Meetup.com, to chat about how this revolutionary platform came to life—and how Matt snagged the domain name for a mere $1,500.

How Cody Barbo Took a $2,000 Gamble on a Domain and Built TrustAndWill.com
In a recent episode of "Master of Your Domain," Rob Schutz sat down with Cody Barbo, co-founder, and CEO of Trust & Will, to discuss the importance of domain names in building a successful online brand. Cody shared the intriguing story behind how Trust & Will acquired their domain, TrustAndWill.com, and the challenges they faced along the way.

How Casper Didn't Sleep on the Domain Name Casper.com: A Startup Success Story with Philip Krim
In the latest episode of Master of Your Domain, Rob Schutz, co-founder of Snagged, sat down with Philip Krim, co-founder of Casper and current CEO of Montauk Climate, to discuss the story behind acquiring the coveted Casper.com domain.
How Dylan Ander Scored BIG with .COM Wins – The Stories of HeatMap.com & SplitTesting.com
In the latest episode of Master of Your Domain, Rob Schutz sat down with Dylan Ander, founder of HeatMap.com and SplitTesting.com, to talk about his journey in acquiring premium domain names and building successful e-commerce businesses. Dylan’s domain game is strong—he’s been buying, selling, and optimizing websites for over a decade. From nabbing expired domains to scoring category-defining ones, he’s got the playbook on how to turn a domain into a major business asset.

How Alex Back Snagged Couch.com: The Inside Story of a Domain Power Move
In the latest episode of Master of Your Domain, Rob Schutz sits down with Alex Back, the founder of Couch.com—a content-driven marketplace for furniture enthusiasts. The conversation was filled with anecdotes and deep dives into the nitty-gritty of domain acquisition. Here’s a recap of their chat, focusing on how Alex snagged the coveted Couch.com domain and turned it into a thriving business.

Held for Dolly Parton?! How Chad Wittman Scored the Domain Dolly.com for $100K
In a recent episode of Master of Your Domain, Rob Schutz sat down with Chad Wittman, founder of Dolly.com, to dive into the story of how Chad landed the perfect domain for his on-demand moving and delivery platform. Dolly.com has become synonymous with easy, accessible moving—think “Uber for bulky items.” But, before Dolly was a household name, Chad and his team hustled hard to lock down the domain.

From Discs to Dial-Up: The Iconic Age of America Online
Remember when the sound of screeching modems were synonymous with the future? Back in the 90s and early 2000s, AOL wasn’t just an internet service provider—it was the gateway to the online world, often delivered via a shiny CD in your mailbox. It’s hard to imagine now, but those discs were practically a cultural phenomenon, introducing millions of people to the internet for the first time.