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Acquisition Strategies

Avoiding Trademark Issues When Buying a Domain: How to Check Before You Buy

Learn how to check trademarks before buying a domain. Avoid legal disputes with USPTO, WIPO, and EUIPO searches, history checks, and smart due diligence.

Domain Stories

The History of Online Pop-Up Ads: The Web’s Most Hated Invention

In the earliest days of the commercial web, display advertising actually worked. When AT&T launched the very first banner ad in 1994, nearly half the people who saw it clicked. For a brief, shining moment, ads weren’t just tolerated on the internet…they were novel. People clicked because they were curious, not because they were tricked. Publishers were earning money from a brand new revenue stream. Everyone was winning.

Case Studies

AI, Crypto, and Web3 Domains: Hype or Real Opportunity?

Are AI, crypto, and Web3 domains hype or real opportunity? Explore .ai, .xyz, .eth, .crypto, and more to see which extensions have lasting value and which may fade.

Domain Stories

The Sex.com Heist: How a Forged Fax Sparked the Wildest Domain Theft in Internet History

Discover the wild history of Sex.com, the domain stolen with a forged fax in 1995, the epic legal battle that followed, and the $14M sale that made headlines.

Acquisition Strategies

How to Launch Your Own TLD: Step-by-Step Guide to Creating a New Domain Extension

Learn how to launch your own TLD with ICANN’s New gTLD Program. Applications open in 2026 with fees starting at $227k. Steps, costs, and strategy explained.

Domain Stories

How Bilt.com Was Acquired: Inside a Global Domain Deal with Resellers and WhatsApp

When a fast-growing company is dead set on a killer domain, sometimes the journey to get it looks less like a smooth deal and more like a season of a suspense thriller. That’s exactly what happened when the team behind BiltRewards.com set their sights on snagging Bilt.com.

Acquisition Strategies

What’s the Best Domain Registrar in 2026? (And Why It Might Not Matter as Much as You Think)

Searching for the best domain registrar in 2026? Here’s what actually matters when picking one, and why the wrong choice might not be as dangerous as forgetting your login.

Acquisition Strategies

Should You Trademark Your Domain Name? (And When It Actually Matters)

Learn when it makes sense to trademark your domain name, how it protects your brand, and the steps to file. A clear guide for startups, founders, and businesses building valuable online identities.

Domain Stories

Who Really Owned Sting.com? The Gamer Who Beat the Music Icon

Most people assume Sting.com has always belonged to Sting. You know, the one with Grammys and tantric yoga references. But for years, that domain belonged to someone else entirely, and when the rockstar tried to take it back, he lost. Spectacularly.

Acquisition Strategies

Top 10 Domain Extensions for 2025: Which TLD Should You Choose?

Looking for the best domain extension in 2026? Explore .com, .org, .ai, .xyz, .shop, and more, complete with usage stats, pros and cons, and examples of brands doing it right.

Acquisition Strategies

Beginner’s Guide to Domains, Hosting & Websites: What You Actually Need to Get Started

Cut through the jargon and learn exactly what you need to register a domain, choose a platform, and build your first website. No upsells, just the essentials.

Acquisition Strategies

How to Know When a Domain Expires (and What You Can Do About It)

Thousands of domains expire every day. Great ones. Brandable ones. Keyword-rich ones. And if you know where to look, you can grab them, sometimes for cheap, sometimes at auction, always at the perfect moment. This post will show you both sides of the game: How to make sure your domains don’t expire and how to catch others right before they do

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