Fresh from the blog
So I bought my town’s domain name, SouthOrange.com…
What started as a simple domain search turned into a three-year pursuit to acquire SouthOrange.com and build something useful for the local community.


The History of Online Pop-Up Ads: The Web’s Most Hated Invention
In the earliest days of the commercial web, display advertising actually worked. When AT&T launched the very first banner ad in 1994, nearly half the people who saw it clicked. For a brief, shining moment, ads weren’t just tolerated on the internet…they were novel. People clicked because they were curious, not because they were tricked. Publishers were earning money from a brand new revenue stream. Everyone was winning.

How Bilt.com Was Acquired: Inside a Global Domain Deal with Resellers and WhatsApp
When a fast-growing company is dead set on a killer domain, sometimes the journey to get it looks less like a smooth deal and more like a season of a suspense thriller. That’s exactly what happened when the team behind BiltRewards.com set their sights on snagging Bilt.com.

Who Really Owned Sting.com? The Gamer Who Beat the Music Icon
Most people assume Sting.com has always belonged to Sting. You know, the one with Grammys and tantric yoga references. But for years, that domain belonged to someone else entirely, and when the rockstar tried to take it back, he lost. Spectacularly.

How to Know When a Domain Expires (and What You Can Do About It)
Thousands of domains expire every day. Great ones. Brandable ones. Keyword-rich ones. And if you know where to look, you can grab them, sometimes for cheap, sometimes at auction, always at the perfect moment. This post will show you both sides of the game: How to make sure your domains don’t expire and how to catch others right before they do







