Fresh from the blog
So I bought my town’s domain name, SouthOrange.com…
What started as a simple domain search turned into a three-year pursuit to acquire SouthOrange.com and build something useful for the local community.


The Psychology of Premium Domains: Why We Pay More for Certain Names
When you look at a seven-figure domain sale, it is tempting to believe the price was shaped purely by rational forces: market size, keyword relevance, brand potential. But human beings are not perfectly rational actors. Domain valuations are also driven by psychology. Our brains lean on shortcuts, biases, and perception triggers that make some names feel trustworthy and others forgettable, some irresistible and others unremarkable. Understanding these psychological drivers explains why certain domains command premium prices, and why investors and companies alike stretch their budgets for a name that simply feels right.










