Fresh from the blog
The Foundational Cases That Defined Bad Faith on the Internet
Before the internet could have ownership, it needed rules.
The first domain disputes weren’t about edge cases or nuance. They were about something more basic: what counts as abuse, and what doesn’t.
The Psychology of Premium Domains: Why We Pay More for Certain Names
When you look at a seven-figure domain sale, it is tempting to believe the price was shaped purely by rational forces: market size, keyword relevance, brand potential. But human beings are not perfectly rational actors. Domain valuations are also driven by psychology. Our brains lean on shortcuts, biases, and perception triggers that make some names feel trustworthy and others forgettable, some irresistible and others unremarkable. Understanding these psychological drivers explains why certain domains command premium prices, and why investors and companies alike stretch their budgets for a name that simply feels right.
The History of Online Pop-Up Ads: The Web’s Most Hated Invention
In the earliest days of the commercial web, display advertising actually worked. When AT&T launched the very first banner ad in 1994, nearly half the people who saw it clicked. For a brief, shining moment, ads weren’t just tolerated on the internet…they were novel. People clicked because they were curious, not because they were tricked. Publishers were earning money from a brand new revenue stream. Everyone was winning.
How Bilt.com Was Acquired: Inside a Global Domain Deal with Resellers and WhatsApp
When a fast-growing company is dead set on a killer domain, sometimes the journey to get it looks less like a smooth deal and more like a season of a suspense thriller. That’s exactly what happened when the team behind BiltRewards.com set their sights on snagging Bilt.com.
