Fresh from the blog
The Ultimate Guide to Negotiating Domain Deals Like a Pro
Real-world scripts, psychological tactics, valuation methodology, and deal-closing strategy


The Story Behind the Yahoo.com Domain
Yahoo is a web services provider whose portfolio includes search engines, World Wide Web directory services, news, email, finance, and more. It is one of the leading players in the internet services space. But how much do you know about its beginning? This article looks at the journey of Yahoo to its current position in the Internet services space.

What’s the Best Domain Extension for Startups? .com vs .org vs .ai vs .io vs .co vs .xyz
Every founder hits the same wall: your dream domain is taken, and the .com costs more than your seed round. So you start exploring the others: .io? .ai? Maybe even .co, .org, or .xyz? But these aren’t just backup options. They're signals. Stories. Decisions that shape how your brand shows up in the world. In the era of infinite tools and instant search, your domain extension is the first impression before the first click. And the extension you choose (.com, .org, .co, .io, .ai, or .xyz) quietly tells the world something about your ambition, your product, and your audience. Let’s pull back the curtain on what these domain extensions really mean, where they come from, and how they perform today, so you can make a choice that’s not just available, but intentional.

Mastering the Domain Game: Emmett Shine’s Journey to Securing GinLane.com
In this episode of Master of Your Domain, Rob Schutz sat down with Emmett Shine, founder of the renowned creative agency Gin Lane and co-founder of Pattern Brands. Emmett walked through the path to acquiring the domain GinLane.com, a process that sounds more like a scene from a historic re-enactment than a modern-day domain negotiation.





