Fresh from the blog
So I bought my town’s domain name, SouthOrange.com…
What started as a simple domain search turned into a three-year pursuit to acquire SouthOrange.com and build something useful for the local community.
The Extension Showdown: Companies Owning The TLDs of Their Brands
Big brands like Amazon, Google, and Nike are flexing hard by claiming their own TLDs—think .apple, .nike, and even .oracle. It’s not just a URL; it’s a digital power move, staking their claim on the internet’s fanciest real estate.
LiveJournal and the Early Blogging Scene: Where Emo Kids, Fanfic, and Internet Drama Ruled the Day
The early 2000s—when your internet connection screeched like a dying robot. MySpace was the social network, and blogging was just starting to capture the imagination of a generation. At the center of it all was LiveJournal, a platform that would become synonymous with angsty teens, fanfiction, and more internet drama than a daytime soap opera.
A Wicked Domain Fail: How Mattel Linked Dolls to a Whole Different Kind of Magic
Mattel just dropped new ‘Wicked’ dolls for the upcoming movie starring Ariana Grande. But they made a pretty wild mistake—the website link on the box? It actually leads to an adult site. Now, they’re pulling dolls from shelves and scrambling to fix it. Heads up: if you’re looking for the real link, it’s wickedmovie.com…not the other one.
How Mac MacLeod Acquired Carvertise.com AND Got Paid $50k in the Process
Imagine driving 10 hours with your mom to knock on a stranger's door—just to buy a domain name. That’s exactly what Mac Macleod did for Carvertise.com. After months of being ghosted, Mac’s wild move led to landing the domain AND an unexpected $50K cash bonus. Pure hustle or insane luck?
From Cringe to King: 5 Domain Name Upgrades That Changed Everything
Some companies start with meh domain names and never recover. Others? They level up, grab the perfect domain, and rewrite their future. The right domain isn’t just a name—it’s a power move. And these five companies made moves that turned them from forgettable to iconic.
The Story Behind Dia.com: How Lydia Gilbert Landed a Three-Letter Domain Name
In a recent episode of Master of Your Domain, Rob Schutz sat down with Lydia Gilbert, co-founder of Dia.com, to talk about something close to the hearts of every founder—domain names. Lydia shared her journey of acquiring the highly sought-after three letter domain Dia.com, and how it helped shape her company's brand identity.
The Rise and Fall of AOL Instant Messenger: Screen Names, Smiley Faces, and the Birth of Internet Friendship
In the early 2000’s, before we had TikTok, Instagram, and even Facebook, there was AOL.com – specifically, AOL Instant Messenger (AIM). For many of us, AIM wasn’t just a chat tool—it was a digital, social lifeline.
Mastering the Art of Domain Negotiation: How Ezra.com Became the Face of Early Cancer Detection
In this episode of Master of Your Domain, Rob Schutz sat down with Emi Gal, founder of Ezra.com, a company revolutionizing early cancer detection with full-body MRIs powered by AI. Ezra's mission is impressive and, when it comes to domain negotiation, Emi’s ability to secure digital assets is no letdown either.
How Matt Meeker Acquired the Domain Meetup.com for $1,500
In the early 2000s, when the internet was still a bit of a wild frontier, Matt Meeker, found himself navigating the uncharted territory of online social networks. Rob Schutz, founder of Snagged and co-founder of Ro, sat down with Matt Meeker, the on of the co-founders of Meetup.com, to chat about how this revolutionary platform came to life—and how Matt snagged the domain name for a mere $1,500.
How Cody Barbo Took a $2,000 Gamble on a Domain and Built TrustAndWill.com
In a recent episode of "Master of Your Domain," Rob Schutz sat down with Cody Barbo, co-founder, and CEO of Trust & Will, to discuss the importance of domain names in building a successful online brand. Cody shared the intriguing story behind how Trust & Will acquired their domain, TrustAndWill.com, and the challenges they faced along the way.
How Casper Didn't Sleep on the Domain Name Casper.com: A Startup Success Story with Philip Krim
In the latest episode of Master of Your Domain, Rob Schutz, co-founder of Snagged, sat down with Philip Krim, co-founder of Casper and current CEO of Montauk Climate, to discuss the story behind acquiring the coveted Casper.com domain.